The property market has shifted dramatically over the past few years, and what buyers prioritise today would surprise many sellers who last moved a decade ago. The pandemic fundamentally changed how we use our homes, whilst rising energy costs and environmental concerns have pushed previously “nice-to-have” features firmly into the “must-have” category.
Working with experienced estate agents in Farnborough and across the South East, many have noticed a clear evolution in buyer priorities. The traditional checklist of bedrooms, bathrooms, and postcode still matters, but today’s buyers are thinking far more strategically about how properties will serve their changing lifestyles and future-proof their investment.
Understanding these shifting priorities isn’t just useful for buyers – sellers who recognise what the market wants can position their properties more effectively and often achieve better prices. Here are the ten features that consistently top today’s buyer wish lists.
1. Home Office Space or Study Areas
The remote working revolution has made dedicated workspace essential rather than optional for many buyers. This doesn’t necessarily mean a separate room – although that’s certainly ideal – but rather thoughtful space planning that accommodates modern working patterns.
Buyers are looking for areas with good natural light, reliable internet connectivity, and enough space for a proper desk setup. Properties that can demonstrate flexible working solutions, whether through a converted spare bedroom, a well-designed alcove, or even a garden office, have a significant advantage in today’s market.
2. Energy Efficiency and Low Running Costs
Rising energy bills have catapulted efficiency features from environmental nice-to-haves to financial necessities. Buyers now routinely ask about EPC ratings, annual heating costs, and utility bills during viewings – questions that were rare just a few years ago.
Modern boilers, double or triple glazing, cavity wall insulation, and smart heating controls are increasingly expected rather than appreciated. Properties with solar panels, heat pumps, or other renewable energy features command premium interest, particularly among younger buyers who view these as long-term cost-saving investments.
3. Fast and Reliable Internet Connectivity
Broadband speed has become as important as water pressure for many buyers. The expectation is for superfast fibre connectivity that can handle multiple users streaming, video calling, and working simultaneously without lag or interruption.
Properties in areas with limited connectivity options face genuine challenges in today’s market. Conversely, homes that can demonstrate excellent internet speeds – whether through fibre-to-the-premises or upcoming 5G coverage – have a clear selling advantage.
4. Off-Street Parking and Electric Vehicle Charging
Parking has always been important, but the rise of electric vehicles has added a new dimension to buyer requirements. Properties with driveways or garages that can accommodate EV charging points are increasingly sought after, even by buyers who don’t yet own electric cars but expect to in the future.
The infrastructure for home EV charging doesn’t need to be already installed – many buyers are happy with properties that can easily accommodate charging points. The key is demonstrating that the electrical supply and parking arrangement can support future EV ownership without major complications.
5. Open Plan Living Spaces
The trend toward open-plan living shows no signs of slowing, driven by both lifestyle preferences and the practicalities of modern family life. Buyers want spaces that flow together, creating flexible areas for cooking, dining, and relaxing that can adapt to different activities and occasions.
However, there’s nuance to this trend. Buyers appreciate open-plan spaces that still offer some definition and privacy. Complete barn-like spaces can feel impersonal, whilst cleverly designed open plan areas that maintain distinct zones for different activities are highly prized.
6. Outdoor Space and Garden Access
The pandemic reminded everyone of the value of private outdoor space, and this appreciation has persisted even as restrictions lifted. Buyers actively seek properties with gardens, balconies, terraces, or any form of private outdoor access.
The size and style of outdoor space matter less than having some form of private external area. A well-designed small garden or thoughtfully planned balcony can be more appealing than a large but neglected lawn. It’s about demonstrating the lifestyle potential rather than just the square footage.
Garden maintenance requirements also factor into buyer decisions. Low-maintenance outdoor spaces that still offer privacy and usability often appeal more to time-poor buyers than high-maintenance gardens that require significant ongoing attention.
7. Modern Kitchen with Quality Appliances
Kitchens remain the heart of most homes, and buyers have high expectations for both functionality and aesthetics. The focus has shifted from size alone to intelligent design that maximises efficiency and creates pleasant spaces for both cooking and socialising.
Integrated appliances, good storage solutions, and quality worktops are expected rather than appreciated. Buyers also value kitchens that connect well with other living spaces, supporting the open plan trend whilst maintaining functionality for serious cooking.
The good news for sellers is that kitchen improvements don’t always require complete renovations. Sometimes it’s about decluttering, updating cabinet doors, or improving lighting to showcase the space’s potential.
8. Multiple Bathrooms or Flexible Bathroom Arrangements
The days of families sharing a single bathroom are largely over, at least in buyer expectations. Properties with multiple bathrooms, or flexible arrangements that can serve different household needs, have clear advantages in today’s market.
This doesn’t necessarily mean full bathrooms everywhere – en-suite shower rooms, downstairs cloakrooms, or well-positioned family bathrooms that serve multiple bedrooms can all meet this need. The key is demonstrating that the property can handle modern family routines without bathroom queues and conflicts.
For sellers with single-bathroom properties, it’s worth exploring whether small additional facilities could be added relatively easily. Sometimes a downstairs cloakroom or compact en-suite can transform a property’s appeal.
9. Storage Solutions Throughout the Property
Modern life requires more storage than ever, and buyers actively seek properties that can accommodate their belongings without feeling cluttered. Built-in wardrobes, under-stair storage, loft access, and clever use of awkward spaces all add significant value.
The storage trend goes beyond just space – buyers want well-designed storage that’s easily accessible and doesn’t compromise room layouts. Walk-in wardrobes, integrated storage solutions, and flexible arrangements that can adapt to changing needs are particularly prized.
10. Smart Home Technology and Future-Ready Infrastructure
Smart home features are moving from luxury additions to standard expectations, particularly among younger buyers. This includes everything from smart heating controls and security systems to pre-wired networking and home automation infrastructure.
The key is demonstrating that the property can support modern technology without extensive rewiring or modification. Properties with comprehensive electrical systems, network cabling, and modern consumer units are better positioned for future technology adoption.
For sellers, basic smart home features like programmable thermostats, video doorbells, or smart lighting systems can showcase the property’s technology readiness without requiring massive investment.
Understanding Buyer Priorities:
These ten features reflect broader changes in how people live and work, as well as growing awareness of long-term costs and environmental impact. Successful sellers understand that today’s buyers are making more strategic decisions, considering not just their immediate needs but how properties will serve them over time.
The most important insight is that buyers are willing to pay premiums for properties that demonstrate thoughtful design and modern functionality. Features that reduce ongoing costs, support flexible living and future-proof the investment consistently command market premiums.
For sellers, the message is clear: understanding these buyer priorities and presenting your property accordingly can significantly impact both sale speed and achieved price. It’s not always about major renovations – sometimes it’s simply about highlighting the features that matter most to today’s market and demonstrating how your property meets these evolving needs.